With so much content out there, people skim so it's importan

Choose images that are related to the offer or promotion but are eye-catching CTA - The call-to-action is key as it's prompting people to take an action. Be creative with your CTAs and test them to see what works. Use simple forms - If you're using a form in your ad, then make it short and simple. Be conscious of how many fields you're including. People won't fill a form out if it's too complicated or asks too many questions.




When it comes to landing pages, make sure that the copy and look of your ad is reflected once they Phone Number click through. If there's no relationship between the two, people may be confused or lose interest. Why Choose DMI? Trend watching This alone can prove to be a full-time job. SEO trends and understanding how to outsmart Google’s ever-changing algorithms will keep you busy when you are not mastering your campaigns. You will need an intimate relationship with consumers, so you understand what they





You have to know all of this, along with societal trends, to keep on top of your keywords and landing page designs. The recent big Google shift from Universal Analytics to GA4 is something to stay up to date with as a PPC specialist. What Skills Does a PPC Specialist Need? According will respond to and also what technology is driving them each day.