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Post by account_disabled on Jan 24, 2024 8:26:41 GMT
Online sales helped the jewelry brand survive quarantine and save jobs What are the biggest challenges your brand has faced during quarantine? What decisions were made and what was the result? – The biggest obstacle for us was closed borders. I spent the entire quarantine in Georgia and could not be physically present when important decisions were made. But the digital era erases all boundaries, therefore,
We were able to quickly communicate with the Buy Bulk SMS Service team on all issues, and this feature of working during the quarantine period did not create significant obstacles for us. What are the current trends in the jewelry market in Ukraine and what forecasts do you make for the near future? – Now it is important to understand that the client comes, first of all, for emotions. I've said it before: no one wants soulless jewelry.
Now the client wants to communicate with the world through his jewelry, talk about himself, about what is dear and loved. In the jewelry market, we implement this in the following way: we have a customization service that allows everyone to create their own unique piece of jewelry . We provide the base , and the client chooses the desired metal, stones, engraving. Another fundamental trend is multifunctionality. Therefore, we offer our clients transformable jewelry, for example, a choker that turns into a bracelet or 2-in-1 earrings.
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