Post by rahim on Jan 31, 2024 10:28:16 GMT
The actual reverse mapping to be successful, a few requirements should be met.Validation of the personas found:Validation reconfirms the validity of the previous results and their replicability.In terms of qualitative content, it is important to critically assess the clarity or ambiguity of the personas' main and secondary motives in their interaction. Depending on social changes, shifts in perception and emphasis in the importance of individual motives are plausible.Can this also be recognized quantitatively?
An important source of information is inconsistencies DB to Data in repeated quantitative analyses. If, for example, the previous personas cannot be clearly confirmed in a new typology survey because previously selective items are no longer so, further investigation should be carried out.This can be achieved by using the top typology items as part of a preference measurement (MaxDiff analysis / best worst scaling), which in the best case leads to precise 'key questions'.'Key Questions' or 'Power Questions' are a few, very meaningful.
Questions that enable people to be clearly assigned to personas. The quality that discriminates against personas often only becomes apparent after multiple checks in different survey contexts.Another requirement: high-quality customer dataIn order to map back, the people in the sample must be enriched with 'customer data', which is also available for the customers who were not surveyed.The prerequisite is a lot of high-quality customer data across the entire customer base, such as personal, behavioral and contact data offline and online.
An important source of information is inconsistencies DB to Data in repeated quantitative analyses. If, for example, the previous personas cannot be clearly confirmed in a new typology survey because previously selective items are no longer so, further investigation should be carried out.This can be achieved by using the top typology items as part of a preference measurement (MaxDiff analysis / best worst scaling), which in the best case leads to precise 'key questions'.'Key Questions' or 'Power Questions' are a few, very meaningful.
Questions that enable people to be clearly assigned to personas. The quality that discriminates against personas often only becomes apparent after multiple checks in different survey contexts.Another requirement: high-quality customer dataIn order to map back, the people in the sample must be enriched with 'customer data', which is also available for the customers who were not surveyed.The prerequisite is a lot of high-quality customer data across the entire customer base, such as personal, behavioral and contact data offline and online.