Post by tamzidaakter47 on Feb 13, 2024 6:14:08 GMT
Funeral services are said to be one of the best businesses because people die all the time. Not only exorbitant prices, but also methods of "afterlife" sales are contrary to ethics. Many funeral brokers try to attract clients mainly through unethical direct and online marketing. Although it may not seem so at first glance, the funeral industry operates in a highly competitive environment in which there is a fierce battle for the client. How (not) to do online marketing for a funeral home Let's look together at methods that funeral homes should avoid and what really works.
Whether you work in funeral services or have been Phone Number Data given a difficult task - to promote funeral or stonework on the Internet - we have good news for you. Even online marketing for funerals can be done sensitively, in accordance with ethics, but at the same time interesting and effective. How not to do necro marketing on the Internet? 1. Dark humor is not the way to go It's true that there are plenty of good jokes about death that are destined to go viral. So you could build your business on black humor and the "even bad publicity is publicity" method. Only whether it will pay off for you later is questionable. Humor is not taboo, but it has its limits. If your company uses social networks, be serious, polite and patient when communicating with those interested in services . Spreading disparaging posts such as date-of-death tests can get your business name out there. However, when these people really need funeral services, they prefer to turn to professionals who approach their work responsibly and do not make inappropriate jokes about death. 2. Avoid manipulation With the advent of new media, death has become an effective marketing tool.
Sadness and fear are the strongest emotions, that's why sellers like to play on emotions, and with a vision of the client's earnings, they simply manipulate the style: "Your loved one deserves the best - a tombstone made of pink granite and engraved with gold lettering." If you buy him the cheapest monument from our offer, the neighbors will slander you that you do not respect the deceased." 3. Be careful with volume discounts Some entrepreneurs try to differentiate themselves from the competition with promotional offers. A discount on flowers or parties is perfectly fine. But competitions like "use our services and be in the game for material prizes" are out of place. It is inappropriate to offer a volume discount to a family that is coming to terms with the tragic loss of several relatives. Example: when equipping 2 funerals, you get the third one for free. The saved money will not return their loved ones, so they will not appreciate such practices. On the contrary. They will think of you as businessmen without a backbone. Lack of delicacy towards clients can bury your business for good. 4. Beware of aggressive remarketing Showing ads to people who have visited your website in the past or converted due to the funeral of a loved one is extremely unethical.
Whether you work in funeral services or have been Phone Number Data given a difficult task - to promote funeral or stonework on the Internet - we have good news for you. Even online marketing for funerals can be done sensitively, in accordance with ethics, but at the same time interesting and effective. How not to do necro marketing on the Internet? 1. Dark humor is not the way to go It's true that there are plenty of good jokes about death that are destined to go viral. So you could build your business on black humor and the "even bad publicity is publicity" method. Only whether it will pay off for you later is questionable. Humor is not taboo, but it has its limits. If your company uses social networks, be serious, polite and patient when communicating with those interested in services . Spreading disparaging posts such as date-of-death tests can get your business name out there. However, when these people really need funeral services, they prefer to turn to professionals who approach their work responsibly and do not make inappropriate jokes about death. 2. Avoid manipulation With the advent of new media, death has become an effective marketing tool.
Sadness and fear are the strongest emotions, that's why sellers like to play on emotions, and with a vision of the client's earnings, they simply manipulate the style: "Your loved one deserves the best - a tombstone made of pink granite and engraved with gold lettering." If you buy him the cheapest monument from our offer, the neighbors will slander you that you do not respect the deceased." 3. Be careful with volume discounts Some entrepreneurs try to differentiate themselves from the competition with promotional offers. A discount on flowers or parties is perfectly fine. But competitions like "use our services and be in the game for material prizes" are out of place. It is inappropriate to offer a volume discount to a family that is coming to terms with the tragic loss of several relatives. Example: when equipping 2 funerals, you get the third one for free. The saved money will not return their loved ones, so they will not appreciate such practices. On the contrary. They will think of you as businessmen without a backbone. Lack of delicacy towards clients can bury your business for good. 4. Beware of aggressive remarketing Showing ads to people who have visited your website in the past or converted due to the funeral of a loved one is extremely unethical.