Post by account_disabled on Mar 13, 2024 4:50:25 GMT
I often use posts to give pre-packaged answers to those who send me emails with questions that are repeated over time. One of the classic questions of those who want to hire Social Media Managers is this: "I took the liberty of writing to you to ask for advice on where I could find a professional figure of this type on the web" . Given that the Social Media Manager is a role whose tasks are not constant and differ from company to company, I can identify some common characteristics that are more sought after than others. Companies that want to internalize digital communication are looking for a figure who knows: Create content. In addition to textual content (also in English) for the blog and social networks, it is advisable to know how to produce and manipulate images and create videos of medium quality. Carry out promotional campaigns.
Must be able to create ADV campaigns on Facebook (and, consequently, also on Find Your Phone Number Instagram, LinkedIn and Twitter). The part of SEM in which the person in charge has acceptable knowledge of SEO and SEA is also very welcome. Knowing how to create Landing Pages using measurement and remarketing systems. This involves basic IT knowledge of databases to export and import data from the CRM to the platforms that will allow you to communicate with customers (email, SMS, social media, etc.). The ability to graphically create graphic models (HTML) of web pages and emails is highly appreciated. Knowing how to measure and analyze data coming from analytics and insights to understand if the direction is right and where any necessary adjustments should be made, both in campaigns (A/B tests) and in contents that have an organic ambition. Conversations and relations with the public.
If you can't smile, don't open a shop” goes an ancient Chinese saying. The web is relationship. Whoever posts content for a company on social media has the task of managing the crisis and relationships, with a sense of proportion, positivity and cold blood. These are the basic features that cannot be missing. There are quite a few of them and they include areas of training that are extremely different from each other, if not diametrically opposed. The difficulty in finding these rare figures derives precisely from this. Where to find them The starting assumption is that the person must possess these 3 macro characteristics: a HUMANISTIC training, fundamental in content and conversations, a TECHNICAL training and finally he should have PASSION/CURIOSITY which are essential to have the antennas always on and attentive to the daily transformations of a technology that evolves at an impressive speed.
Must be able to create ADV campaigns on Facebook (and, consequently, also on Find Your Phone Number Instagram, LinkedIn and Twitter). The part of SEM in which the person in charge has acceptable knowledge of SEO and SEA is also very welcome. Knowing how to create Landing Pages using measurement and remarketing systems. This involves basic IT knowledge of databases to export and import data from the CRM to the platforms that will allow you to communicate with customers (email, SMS, social media, etc.). The ability to graphically create graphic models (HTML) of web pages and emails is highly appreciated. Knowing how to measure and analyze data coming from analytics and insights to understand if the direction is right and where any necessary adjustments should be made, both in campaigns (A/B tests) and in contents that have an organic ambition. Conversations and relations with the public.
If you can't smile, don't open a shop” goes an ancient Chinese saying. The web is relationship. Whoever posts content for a company on social media has the task of managing the crisis and relationships, with a sense of proportion, positivity and cold blood. These are the basic features that cannot be missing. There are quite a few of them and they include areas of training that are extremely different from each other, if not diametrically opposed. The difficulty in finding these rare figures derives precisely from this. Where to find them The starting assumption is that the person must possess these 3 macro characteristics: a HUMANISTIC training, fundamental in content and conversations, a TECHNICAL training and finally he should have PASSION/CURIOSITY which are essential to have the antennas always on and attentive to the daily transformations of a technology that evolves at an impressive speed.